You can hardly watch television without seeing a prescription drug advertisement. Often the most memorable part of the advertisement is the required voiceover disclosing a long list of all the risks associated with taking the drug. The problem becomes deciphering which risks are actually the serious ones. FDA seeks to find out if that long disclosure of risks results in “reduced consumer comprehension, minimization of important risk information, and potentially, therapeutic noncompliance due to fear of side effects.”
On February 18, 2014, FDA issued a notice seeking comments about its proposed collection of information – “Disclosure Regarding Additional Risks in Direct-to-Consumer (DTC) Prescription Drug Television (TV) Advertisements (Ads).” FDA proposes to investigate the impact of limiting the risk disclosure in prescription drug television advertisements to only those that are “serious and actionable” plus an alert that there are other risks associated with the drug but which are not disclosed in the advertisement.
FDA would like to hear from you by April 21, 2014 about: whether you think its investigation is necessary “for the proper performance of FDA’s functions;” whether the information will have practical utility; the validity of the methodology and assumptions its investigation will use; how the quality, utility and clarity of the information collected can be enhanced; and how the collection of information can be less burdensome on respondents.